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Fantini, family and company, have always been deeply rooted in Pella, on the shores of Lake Orta. In this very special little village, which the Americans would call 'in the middle of nowhere', water is the absolute protagonist and here we create products for everyday use that bring water into our homes, constantly renewing a small great magic that has become indispensable today. Looking closely, Italian excellences are born almost all in small cities and towns, in isolated and protected places, far from the hubbub of the great urban concentrations, which, on the contrary, rarely generate striking innovations. As if creativity, to express itself best with all its strength, needed isolation, concentration, total dedication.