In the realization of his work a method is used that tries to implement research in design and associated expressions. Furthermore, the projects are approached with a method based on a critical theory. This type of design uses design fiction and speculative design proposals to challenge assumptions and conceptions of current developments. Noortje van Eekelen encourages collaborations, involving professionals from different fields of knowledge. Supported by a team of experts, she manages her design studio since 2009, for MOOOI she designed the Utopian carpet collection.