Roberto Lazzeroni was born in Pisa and built his path through the study of Art and Architecture in Florence, developing a deep interest in conceptual art and Radical Design. This background gave rise to a personal design language that he defines as "sentimental design": a way of understanding objects as fragments of memory, capable of bringing together tradition and contemporary style without ever falling into nostalgia or decorative excess. Among the most significant collaborations of his career is the one with Flexform.

From Interior Architecture to Product Design

Lazzeroni's professional debut dates back to the early 1980s with a series of interior architecture projects that were quickly noticed and published by Italian and international magazines. For Lazzeroni, interior architecture is an essential discipline: a training ground to experiment with materials, techniques, and real living needs, providing a crucial foundation that prepared his subsequent approach to product design.

Highly receptive to design history, Lazzeroni developed a recognizable signature style right from the start: a design that neither boasts industrial geometry nor gives in to superficial aestheticisms, but rather replaces every object within a story, a tradition, or an autobiographical or collective memory. It is precisely this tension between past and future that makes his work instantly recognizable, even to an untrained eye.

Collaborations and Projects

Throughout his career, Lazzeroni has collaborated with leading brands such as Baxter, Ceccotti Collezioni, for whom he designed the iconic Bean desk—Flexform, Mood, and Poltrona Frau, designing the Martha rocking armchair. Since 2008, he has also created numerous designs for Lema, including the Vic Nightstand, a clear example of his idea of sentimental design applied to an everyday object.

Other projects that capture this emotional approach well are, again for Poltrona Frau, the Martha rocking chair and the Fiorile Side Table or Nightstand with drawer, objects in which function never overshadows the ability to generate an affective bond with the user. Today, Lazzeroni is active across multiple fronts, including prestigious brand collaborations, art direction roles, and high-profile interior and contract projects worldwide.

Roberto Lazzeroni on AccaDueHome

Over time, we select original, certified furniture designed by Roberto Lazzeroni, providing dedicated support during design selection and purchase.