Research represents an important strategic element in corporate development policy, in which B&B Italia
invest substantial human and financial resources (over 3% of company turnover).
“ B&B ITALIA | MAXALTO CR&S + RESEARCH AND DEVELOPMENT CENTER ”
The internal research & development center feeds a continuous process of research, experimentation and innovation that ranges from product design, to corporate identity up to the 'innovation of materials and technologies. From the product point of view, cr&s stimolates
, interprets and directs the creative energies of the designers, thus fueling a continuous innovative process, an example of which is the Cratis Rectangular Rug by Maxalto.