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From a Mill in Westphalia to the World: 125 Years of "Immer Besser"
The story of Miele begins with a precise question: do better than others, or cost less? Carl Miele and Reinhard Zinkann chose the first path, without hesitation. From milk centrifuges and the first wooden-drum washing machine of 1901, the company grew with rare consistency. By 1914, Miele was already Germany's largest specialist manufacturing facility, with over 500 employees. In 1929, the first electric dishwasher in Europe was born in Bielefeld. In 1958, the first fully automatic washing machine entered series production; in 1987 came the legendary patented cutlery tray; and in 2001 the revolutionary honeycomb drum — European patent EP 0 935 687 — which glides laundry on a thin film of water, protecting even the most delicate fabrics. Every decade brings an innovation that rewrites the industry's standards.
Immer Besser: the Philosophy that Becomes Engineering
The Miele hallmark is not a stylistic element — it is an engineering principle: every appliance is designed to last 20 years, twice the market average. This commitment translates into the highest-grade components, exceptionally rigorous in-house testing, and a production supply chain almost entirely controlled by the company itself. In 2017, Miele presented the Dialog Oven at IFA Berlin: an oven that uses intelligent electromagnetic waves, capable of cooking different ingredients simultaneously to the same point of doneness, reducing cooking times by up to 70% compared to conventional methods. In 2019, the launch of Generation 7000 represented the largest product line launch in the company's history. Sustainability is not an add-on: Miele won the German Sustainability Award in both 2014 and 2024.
Integrate Miele into Your Project
Our team will guide you in selecting the Miele appliances best suited to your kitchen, laundry room, or living space — from cooking and dishwashing to coffee and refrigeration. We reserve an exclusive price and a dedicated consultation for architects, interior designers, and private clients.
The Ranges: High-End Cooking, Laundry, and Living
The Miele catalogue covers every household need with benchmark technology, timeless aesthetics, and seamless integration into interior design projects:
- Cooking: conventional and steam ovens, induction hobs (with TempControl), combination ovens, and the revolutionary Dialog Oven with electromagnetic wave technology
- Dishwashing: integrated and freestanding dishwashers, AutoDos system with PowerDisk for automatic detergent dispensing, Knock2open technology for handle-free opening
- Laundry care: W1 washing machines with patented honeycomb drum, T1 heat pump tumble dryers rated A+++ and above, ironing centres
- Coffee and beverages: built-in and countertop fully automatic espresso machines, the CM5 line, and integrated models for design kitchens
- Refrigeration and food preservation: refrigerators, freezers, and wine storage units in PureLine, ContourLine, and ArtLine design for every interior style
- Vacuuming and floor care: bagged and bagless vacuum cleaners (Blizzard CX1), rechargeable stick vacuums Triflex HX1 with up to 120 minutes of autonomy, Scout RX robot vacuum cleaners
- Miele Professional: appliances specifically developed for medical, laboratory, and professional use — thermal disinfection washers, sterilisers, and disinfection systems for healthcare facilities
FAQ – Miele: Your Questions, Our Answers
Who founded Miele and when?
Miele & Cie. was founded on 1 July 1899 in Herzebrock, eastern Westphalia (Germany), by engineer Carl Miele (1869–1938) and entrepreneur Reinhard Zinkann (1864–1939). The company was born in a former mill with 11 employees, producing milk centrifuges. To this day it is owned by the same two families — now in their fourth generation — and has remained independent for over 125 years.
What does Miele's motto "Immer Besser" mean?
Immer Besser literally means "Always Better" in German, and is the philosophy Carl Miele and Reinhard Zinkann chose from the very founding: not to compete on price, but on quality. This principle translates concretely into the fact that every Miele appliance is designed and tested to last 20 years — twice the industry average — with the highest available standards of construction and components.
What is the Miele honeycomb drum?
The honeycomb drum is an innovation patented by Miele in 2001 (European patent EP 0 935 687) and an absolute brand exclusive. The distinctive hexagonal structure of the drum creates a thin film of water between the laundry and the metal drum wall, reducing friction and protecting even the most delicate fabrics during washing. It is one of the technological features that set Miele washing machines apart from any other product on the market.
What is the Dialog Oven and why is it revolutionary?
The Dialog Oven was presented by Miele at IFA Berlin in 2017 as a true revolution in cooking. It uses intelligent electromagnetic waves that "read" the structure of food and adapt in real time, making it possible to cook different ingredients simultaneously — meat, fish, vegetables — bringing them all to perfect doneness at the same moment, while reducing cooking times by up to 70% compared to conventional methods.
Does Miele also produce appliances for professional and medical use?
Yes — the Miele Professional division produces appliances specifically developed for healthcare facilities, laboratories, hotels, and the food industry: thermal disinfection washers, sterilisers, disinfection systems for surgical instruments, and much more. In 2017 Miele further strengthened this sector with the acquisition of Italian group Steelco, a specialist in medical technology, now an integral part of the Miele group.
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